Jequity Global Advisory

Clear thinking for decisions that shape what comes next.

Independent strategy and financial advisory for leadership teams navigating market entry, transformation and transactions worldwide.

The mandate

Turn complexity into a decision your board can act on.

Born in the UAE, built for the world.
Capabilities

Advice for consequential decisions

Choose where to compete, how to enter and which partners to trust. Align demand, regulation and channel economics before committing capital.

The decision

Which market, which entry route, and in what order?

For leadership teams weighing direct entry, a joint venture, distributors or a phased expansion into a new market.

What you receive

An entry options paper, go-to-market architecture and a scenario-based investment model.

Market selection · Partnerships · ExpansionBuild a brief

Separate worthwhile transformation from expensive experimentation. Connect technology choices to workflow, adoption and measurable commercial value.

The decision

Which transformation pathway deserves investment?

For teams comparing AI-enabled workflows, vendor proposals or a wider digital transformation programme.

What you receive

A prioritised use-case portfolio, vendor evaluation, investment case and adoption roadmap.

AI adoption · Vendor evaluation · Value creationBuild a brief

Test the commercial logic behind a transaction. Examine the durability of revenue, the quality of assets and the assumptions supporting the price.

The decision

Proceed, renegotiate, or walk away?

For investors assessing technology and media assets, acquisition opportunities or the commercial implications of integration.

What you receive

A commercial diligence report, red-flag assessment and an acquisition case for investor decision-making.

Revenue quality · IP strategy · TransactionsHow we run diligenceBuild a brief

Build the commercial engine behind the strategy. Bring pricing, channels, partnerships and governance into one coherent operating model.

The decision

How should the business sell, deliver and scale?

For businesses redesigning channels, introducing SaaS or PaaS models, or aligning delivery with the economics of growth.

What you receive

A pricing and channel model, partner economics, governance framework and implementation priorities.

Pricing · Channels · Commercial performanceBuild a brief

Make the financial logic visible. Translate strategic choices into models that expose assumptions, compare scenarios and support a defensible capital decision.

The decision

Where should capital go, and what must be true for it to pay off?

For boards evaluating transformation spend, expansion plans, CAPEX choices or competing uses of a real estate asset.

What you receive

A decision-ready financial model, investment paper and a clear record of assumptions and sensitivities.

Capital allocation · Scenarios · Board decisionsBuild a brief
Engagements

Selected work

Recent Jequity engagements. Client names are withheld.

HealthcareDigital and AI transformation

The question

Which of three digital transformation pathways should a UAE private healthcare provider fund?

What we did

Compared the three pathways and built the investment case for AI-enabled workflow integration.

The output

A recommended adoption roadmap, presented to the board.

HealthcareMarket entry

The question

How should a major healthcare provider enter Saudi Arabia?

What we did

Mapped regulatory requirements against Vision 2030 health sector priorities.

The output

A go-to-market architecture for the Saudi expansion.

Technology and mediaM&A due diligence

The question

Do the target assets justify the price?

What we did

Built the IP strategy and commercial due diligence framework for more than $12M in category acquisitions. Evaluated competitive position, technology assets and revenue durability.

The output

An acquisition case for investor decision-making.

Healthcare and real estateOperating model

The question

What operating model should support GCC market entry?

What we did

Designed pricing strategy, channel economics, regulatory compliance mapping and partnership structure.

The output

Operating models ready for launch decisions.

Our method

Clarity from brief to handover

01

Brief

We agree the decision, the scope and the evidence needed.

02

Diagnose

We test the facts, the numbers and the constraints.

03

Recommend

We set out options, one clear recommendation and the risks.

04

Hand over

We leave you with models, documents and a plan your team can run.

Illustrative scenarios

How we would approach it

These are illustrative scenarios. They show our method and are not client engagements.

Healthcare
Illustrative scenario

The situation

A European specialty clinic group has been offered a joint venture by a Saudi partner.

The question

Enter alone, through the joint venture, or not at all?

What you would receive

An entry options paper, a financial model with base, mid and best cases, and priorities for the partner term sheet.

The decision it supports

Whether to sign the joint venture, and on what terms.

How we would approach it

  1. 1Map licensing, Saudisation and payer contracting requirements.
  2. 2Size demand by city and specialty.
  3. 3Compare entry structures on capital, control and time to revenue.
Technology
Illustrative scenario

The situation

A profitable B2B software company sees demand in the GCC. Buyers expect a local partner, Arabic support and in-country data hosting.

The question

Sell direct, through resellers, or through one master distributor, and at what price?

What you would receive

A pricing architecture, a partner model with margin structure and an 18-month launch plan.

The decision it supports

Which route to fund first.

How we would approach it

  1. 1Interview target buyers and candidate partners.
  2. 2Benchmark regional pricing and partner margins.
  3. 3Model channel economics for each route.
Media
Illustrative scenario

The situation

A regional investor has signed heads of terms for a GCC digital publisher. Most recent revenue growth comes from two advertisers.

The question

Does the revenue hold up at the agreed price?

What you would receive

A commercial due diligence report, a red flag list and points for price adjustment.

The decision it supports

Proceed, renegotiate or walk away.

How we would approach it

  1. 1Test revenue quality and customer concentration.
  2. 2Assess content IP and dependence on third-party platforms.
  3. 3Check audience data against the seller's claims.
Real estate
Illustrative scenario

The situation

A Dubai developer holds a completed residential tower and must choose its use.

The question

Sell, lease long term, or operate as serviced apartments?

What you would receive

An options model with base, mid and best cases, and priorities for operator negotiations.

The decision it supports

Hold and operate, lease, or sell.

How we would approach it

  1. 1Build occupancy and rate scenarios.
  2. 2Compare operator contract models.
  3. 3Model cash yield and exit value for each option.
Sector focus

Sector context. Commercial clarity.

Different industries. The same discipline: understand the market, challenge the economics and make the next decision count.

Healthcare

Align care delivery with commercial sustainability.

Provider expansion, payer economics, service-line strategy and operating models that connect capacity, patient demand and investment priorities.

Medical Technology

Turn clinical innovation into commercial adoption.

Market access strategy, distributor economics, procurement value propositions and capital-equipment investment cases for scalable growth.

Pharmaceuticals

Build a sharper route from portfolio to market.

Market prioritisation, partner selection, commercial launch planning and portfolio economics, with regulatory dependencies made explicit.

Real Estate

Make each asset earn its place in the portfolio.

Development investment cases, operating scenarios and hold, lease or sell decisions, tested against occupancy, cash yield and capital exposure.

Health IT

Connect digital capability to operational value.

Enterprise adoption strategy, AI-enabled workflows, platform positioning and SaaS/PaaS economics, supported by vendor and investment evaluation.

Media

Protect revenue quality while building new growth.

Audience monetisation, intellectual property strategy, platform dependencies and commercial due diligence for acquisitions and portfolio choices.

Sport

Translate audience engagement into durable economics.

Sponsorship propositions, partnership models, event and venue economics, and investment cases that balance commercial returns with strategic objectives.

Waste Management

Make resource recovery commercially resilient.

Collection and treatment operating models, contract economics, technology options and infrastructure investment scenarios, with demand and cost assumptions exposed.

Maritime Shipping

Strengthen the economics behind connected trade.

Route and customer profitability, commercial partnerships, digital workflow priorities and capital-allocation scenarios across shipping and logistics value chains.

Public Sector Governance

Connect policy ambition to accountable delivery.

Institutional operating models, stakeholder alignment, programme prioritisation and performance frameworks that clarify responsibilities, resource needs and measurable outcomes.

Venture Capital

Test the thesis before committing capital.

Commercial diligence, market sizing, unit economics and portfolio growth priorities, with clear assumptions, downside scenarios and evidence gaps for investor review.

Born in the UAE, built for the world.

Start an engagement

Build my brief

Structure your situation, decision and constraints into a one page advisory brief.

Step 1 of 5

About you

Founder

Direct advice, led by Jeev

Jeev Sahni, founder of Jequity Global Advisory

Jeev Sahni

Jeev Sahni founded Jequity Global Advisory in Dubai. He holds an MBA from IE Business School and has worked in strategy, commercial and financial roles across healthcare and enterprise technology in the GCC.

Before Jequity

Work completed in prior roles, before Jequity was founded. Client names are withheld.

Corporate strategy advisory, Dubai

  • AI integration across a global freight brand's supply chain: led vendor evaluation, set investment requirements and structured the business case, which showed a 33% return on investment.
  • $20M healthcare transformation programme for a multinational conglomerate: designed the cost reduction strategy, management reporting and digital workflow redesign. Delivered a 6% cost improvement.
  • Medical technology procurement for a GCC hospital: restructured the CAPEX investment model through vendor consolidation, product standardisation and contract renegotiation. Delivered 15% cost savings.

Fortune 500 medical technology company, 2014 to 2023

  • Strategic planning and forecasting across a 68-country portfolio during a $12.2B post-merger integration.
  • Designed a SaaS and PaaS operating model for the Arab Peninsula cluster, redefining pricing and cost structure. Delivered a 17% gross profit improvement within 6 months.
  • Built a performance intelligence system covering 35 channel partners across MENA.
Common questions

FAQ

What does Jequity advise on?

Market entry, digital and AI transformation, M&A and commercial due diligence, operating models and financial modelling.

Who does Jequity work with?

Leadership teams in healthcare, real estate, technology and media worldwide.

How does an engagement start?

With a brief. Use the Build my brief tool or write to the founder. Jeev replies personally.

What goes into a brief?

The situation, the decision, the scope, the timeline and the constraints. The tool structures your answers into a one page brief.

Are the scenarios real client work?

No. They are illustrative and show how we would approach a problem. Real engagements appear under Selected work, with client names withheld.

Is what I enter kept confidential?

Briefs and messages are emailed to the founder and are not stored in a database on this site. Do not enter information you are not permitted to share. See the privacy notice.

Does the chat assistant give advice?

It answers questions about Jequity and points you to the right page. It gives no legal, tax or investment advice and quotes no fees.

Direct contact

Contact the founder

Share the decision you are working through. Jeev replies personally.

For advisory mandates, partnerships and media enquiries worldwide.

Born in the UAE, built for the world.